Apple implicitly criticizes Facebook and Google for privacy problem
Not mentioning Facebook and Google directly, but Apple borrowed the privacy theme to attack opponents throughout their 25/3 event.
At the event that took place last night on March 25 in Cupertino, California (USA), Apple in turn introduced a series of services including Apple TV Plus TV, News + online newspaper, Arcade game or physical credit card. Apple Card. In the presentation on the stage, the American company constantly emphasized privacy and reiterated previous statements regarding the unauthorized sharing of user data.
For example, when announcing News + paid news service, Roger Rosner, vice president of application, said Apple would not know what users had read and would not allow advertisers to track them.
Like Apple Card, Apple thinks that they won’t know what users buy, where to use the card, because the data is encrypted and the company doesn’t collect it. Besides, partner Goldman Sachs also pledged to “never share or sell your data to third parties for marketing or advertising”. Arcade gaming service will not collect any information unless consent is given.
Although it does not give any comparisons to any brand, Apple is said to be its biggest target: Facebook and Google. The two tech giants have recently been strongly condemned by the business model regarding the collection of users’ personal information, then used for marketing purposes. Even, both were penalized in some countries for violating user privacy.
This is not the first time Apple has emphasized its commitment to privacy, and used it to attack opponents. At CES 2019, which took place in January in Las Vegas (USA), Google promoted Google Assistant aggressively by pasting the words “Hey Google” (the phrase used to activate virtual assistants) on buildings and cars . Apple then displayed a single ad next to the area opposite the CES exhibition, saying: “What happens on your iPhone will still be on your iPhone.”
Analysts from Goldman Sachs, Rod Hall and his team made a bold statement that Apple products and iPhones were left at least two years away from Samung Galaxy Fold. “Galaxy Fold is impossible for Apple. We can see it as a challenge for Apple in the context that the company has not yet approached the flexible OLED display market. Meanwhile, we believe that Samsung has been at least 2 years ahead of its competitors using this type of monitor, “said Rod Hall.
According to Bussiness Insider, the incident caused controversy. Will Apple be behind in the market of future phones? History has proved this to be completely true.
Has the 2010 history been repeated?
At the Mobile World Congress 2019 in Barcelona, the phone seems to be the most talked about topic. The device is smaller than the iPhone XS, but when opened, it looks like a book. Users can easily fold the screen into (Samsung Galaxy Fold) or go out (Huawei Mate X).
Back in the past, in 2010, Samsung announced and traded a phone with a large screen (phablet). This step was despised by Apple. “You can’t hold it in your hand. No one will buy it, ”said Apple’s legendary CEO, Steve Jobs.
But in 2013, Apple realized that Steve Jobs was wrong. The company’s confidential documents showed that iPhone sales were slower than the market in the context of all other phones selling well.
Maybe, Galaxy Fold and Mate X were only incomplete testing products. But the future they bring cannot be underestimated. Slimmer, easy folding, higher battery capacity and cheap price. That is the challenge that Apple must face.
Samsung has created phones that are more aesthetically pleasing than the iPhone. Therefore, it is likely that they will repeat their success with the Galaxy Fold folding screen phones.
Previously, when Apple missed the big screen trend, it took Apple 4 years to catch up with Samsung. Currently iPhone sales are declining and there is no indication that the new iPhone model will appear. Therefore, experts wonder when Apple will catch up with Samsung on the front screen fold.