Analysts from Goldman Sachs, Rod Hall and his team made a bold statement that Apple products and iPhones were left at least two years away from Samung Galaxy Fold. “Galaxy Fold is impossible for Apple. We can see it as a challenge for Apple in the context that the company has not yet approached the flexible OLED display market. Meanwhile, we believe that Samsung has been at least 2 years ahead of its competitors using this type of monitor, “said Rod Hall.
Has the 2010 history been repeated?
At the Mobile World Congress 2019 in Barcelona, the phone seems to be the most talked about topic. The device is smaller than the iPhone XS, but when opened, it looks like a book. Users can easily fold the screen into (Samsung Galaxy Fold) or go out (Huawei Mate X).
Back in the past, in 2010, Samsung announced and traded a phone with a large screen (phablet). This step was despised by Apple. “You can’t hold it in your hand. No one will buy it, ”said Apple’s legendary CEO, Steve Jobs.
But in 2013, Apple realized that Steve Jobs was wrong. The company’s confidential documents showed that iPhone sales were slower than the market in the context of all other phones selling well.
Maybe, Galaxy Fold and Mate X were only incomplete testing products. But the future they bring cannot be underestimated. Slimmer, easy folding, higher battery capacity and cheap price. That is the challenge that Apple must face.
Samsung has created phones that are more aesthetically pleasing than the iPhone. Therefore, it is likely that they will repeat their success with the Galaxy Fold folding screen phones.
Previously, when Apple missed the big screen trend, it took Apple 4 years to catch up with Samsung. Currently iPhone sales are declining and there is no indication that the new iPhone model will appear. Therefore, experts wonder when Apple will catch up with Samsung on the front screen fold.