Apple implicitly criticizes Facebook and Google for privacy problem
Not mentioning Facebook and Google directly, but Apple borrowed the privacy theme to attack opponents throughout their 25/3 event.
At the event that took place last night on March 25 in Cupertino, California (USA), Apple in turn introduced a series of services including Apple TV Plus TV, News + online newspaper, Arcade game or physical credit card. Apple Card. In the presentation on the stage, the American company constantly emphasized privacy and reiterated previous statements regarding the unauthorized sharing of user data.
For example, when announcing News + paid news service, Roger Rosner, vice president of application, said Apple would not know what users had read and would not allow advertisers to track them.
Like Apple Card, Apple thinks that they won’t know what users buy, where to use the card, because the data is encrypted and the company doesn’t collect it. Besides, partner Goldman Sachs also pledged to “never share or sell your data to third parties for marketing or advertising”. Arcade gaming service will not collect any information unless consent is given.
Although it does not give any comparisons to any brand, Apple is said to be its biggest target: Facebook and Google. The two tech giants have recently been strongly condemned by the business model regarding the collection of users’ personal information, then used for marketing purposes. Even, both were penalized in some countries for violating user privacy.
This is not the first time Apple has emphasized its commitment to privacy, and used it to attack opponents. At CES 2019, which took place in January in Las Vegas (USA), Google promoted Google Assistant aggressively by pasting the words “Hey Google” (the phrase used to activate virtual assistants) on buildings and cars . Apple then displayed a single ad next to the area opposite the CES exhibition, saying: “What happens on your iPhone will still be on your iPhone.”